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BEGIN:VEVENT
DTSTART:20170607T163000Z
DTEND:20170607T180000Z
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SUMMARY:BDC Seminar | How To Cut Through The Marketing Noise
DESCRIPTION:An introduction to branding for small business owners\, startups and entrepreneurs\, full of ready-to apply takeaways.\n\nBranding is often misunderstood in the small business world and regarded as something that only the big companies can afford. The reality is\, most small businesses fail because they don't have a strong brand (or don't have a brand at all).\n\nEffective branding has changed now that consumers are both marketing-savvy and in control of the relationship.\n\nNo matter where you are in the life of your small business\, and whether you have heard about branding but don't quite get it or think your business doesn't need branding\, this workshop is for you.\n\n\n\nLEARNING OBJECTIVES:\n\n  Understanding what branding really is and the costs of not having a well defined brand.\n\n  Changing mentality: from running a business to being a brand.\n\n  The defining traits of a brilliant brand.\n\nTRAINER: Valeria Basso\, Symphonic Communications Consulting
X-ALT-DESC;FMTTYPE=text/html:<p>An introduction to branding for small business owners\, startups and entrepreneurs\, full of ready-to apply takeaways.</p>\n\n<p>Branding is often misunderstood in the small business world and regarded as something that only the big companies can afford. The reality is\, most small businesses fail because they don&rsquo\;t have a strong brand (or don&rsquo\;t have a brand at all).</p>\n\n<p>Effective branding has changed now that consumers are both marketing-savvy and in control of the relationship.</p>\n\n<p>No matter where you are in the life of your small business\, and whether you have heard about branding but don&rsquo\;t quite get it or think your business doesn&rsquo\;t need branding\, this workshop is for you.<br />\n<br />\nLEARNING OBJECTIVES:<br />\n&bull\; Understanding what branding really is and the costs of not having a well defined brand.<br />\n&bull\; Changing mentality: from running a business to being a brand.<br />\n&bull\; The defining traits of a brilliant brand.</p>\n\n<p>TRAINER: Valeria Basso\, <a href="http://symphonic-communications.com/">Symphonic Communications Consulting</a></p>\n\n<p>&nbsp\;</p>\n
LOCATION:Connie's Family Restaurant Event Room 3271 S Harlem Ave Berwyn\, IL 60402
UID:e.7795.5363
SEQUENCE:3
DTSTAMP:20260412T124941Z
URL:http://members.wscci.org/events/details/bdc-seminar-how-to-cut-through-the-marketing-noise-5363
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